OK, not entirely new...more a re-imagining of their current Emulator touchscreen DJ product. Smithson Martin Inc have pared down the hardware to a more slimline 22" surface and retro looking version with wooden side panels;
The price is an eye-watering $2499, available for pre-order via DJDeals.com. Full spec can be found on the official website. The unit comes bundled with Emulator for Traktor and Emulator Modular, allowing you to design your own interface using generic object types like sliders, buttons, circular knobs, jog wheels and even your own custom graphics. The Modular version of the software should mean you can connect to any MIDI based software such as Ableton, Resolume, Mixvibes, Torq and so on.
It's a bold move by the company especially considering the recent release of Lemur on iOS (in addition to the already well established Touch OSC app).
Interestingly, if you have a large pot of cash behind the sofa, the SmithsonMartin twitter feed mentioned; 'A very special offer is coming for Christmas' - curious, but almost definitely out my budget!